Nissan on Tuesday kicked off a price war in the entry level car segment with the launch of Datsun rediGo hatchback priced between Rs2.38 lakh and Rs3.34 lakh (ex-showroom Delhi)
The car will compete with the likes of Maruti Suzuki Alto and Hyundai’s Eon, which are priced between Rs2.5 lakh and Rs4.42 lakh.
Speaking on the occasion, Nissan Motor India Managing Director Arun Malhotra, said: “With Datsun redi-GO, we offer a unique urban-crossover styled in Japan, developed and manufactured in India. We are redefining conventional expectations and notions associated with the entry level car segment in India with a modern, fresh, stylish and accessible product. The Datsun redi-GO comes at a compelling price point and reaffirms Datsun philosophy of Dream, Access and Trust.”
Datsun redi-GO will be supported by 274 Nissan and Datsun sales & service touchpoints in India starting today. With the projected 300 dealerships, Datsun will be able cover up to 90 per cent of current and prospective customers in the country and provide them with easy and immediate access to sales and aftersales services.
Datsun redi-GO has already created huge interest among the young and aspirational generation of India. Being India’s first urban cross, Datsun redi-GO’s appeal is reflected in the digital buzz it has created.