The Government’s move to tighten norms for sale of products by e-commerce firms would not disincentivise online players and would have no bearing on momentum in the e-marketplace, former NASSCOM President R Chandrashekhar said Thursday.
He said the need to ensure fairplay on e-commerce platforms has always been recognised as a general proposition and in fact, the Competition Commission of India has also looked into complaints regarding norms on providing a level playing field.
The Government Wednesday took a host of steps and barred e-commerce firms from selling products of the companies in which they have equity stakes or management control.
“To the extent that it bars the (e-commerce) platforms from giving preference to any particular product,it definitely reduces the ability of platforms to play God between one product and another. That’s a good thing from the consumer point of view, as well as from enabling market forces to operate”, Chandreshekhar said.
He also welcomed the move to prevent e-commerce firms from having their products sold on their platforms, which again is to ensure that differential is not created between their own products and those of others.