Muthoot Finance ltd, the flagship of The Muthoot Group and one of the world’s largest Gold loan companies having a family business legacy of over 800 years, has always focused on adoption of technology to aid its business operations. While most businesses have only now reached the inflection point of turning digital, Muthoot Finance had already embarked upon digitisation, even before the announcement of the demonetisation drive.
Elaborating on the digital initiatives being undertaken by Muthoot Finance, Alexander George Muthoot, Director, The Muthoot Group said, “We have always introduced latest digital initiatives for the benefit of our 2,53,000 customers who visit our branches every day. With our 4500 plus branches in all States and Union Territories, we have a robust and secure technological infrastructure in place that helps us adapt to latest market trends. This has also kept us fairly insulated against the challenges of the current times. Government’s initiatives thus were an ideal opportunity for us to accelerate our new digital offerings.”
Muthoot Finance has unleashed a range of digital initiatives such as Online Gold loans, Muthoot WebPay, Electronic Transactions, iMuthoot App, Point of Sale (PoS) Machines, Muthoot Finance Prepaid Visa Cards, Mobile Validation through OTP/Security Code in Pledge Forms, Online Gold loan Eligibility Calculator, EKYC norms, Instant Money Transfer (IMT) etc.
Today, Muthoot Finance, is a consumer friendly Financial Supermarket offering a bouquet of financial services including EMI based schemes, Over Draft schemes, Insurance (life, non life and travel), Foreign Exchange, Domestic and International Money Transfer including remittances to Nepal, Demat, Debentures (NCD), PAN Card, Travel Services and Muthoot White label ATMs and Home loans all under one roof, making it truly a revolutionary and aspirational brand.