Motorola will continue its exclusive partnership with e-tailer Flipkart to sell its devices in India, even as its Chinese rival Xiaomi ramps up presence through online and offline distribution channels.
“We have an exclusive tie-up with Flipkart and it will continue in the foreseeable future," Motorola Mobility Senior Marketing Director (Europe, Middle East and Africa and India) Marcus Frost said on Wednesday. He added that since its re-entry into the Indian mobile market, it has been selling its devices through Flipkart only and has no plans of tapping other e-commerce portals or foraying into brick-and-mortar model as of now.
Chinese handset maker Xiaomi, which had also begun its India journey through Flipkart, is now selling its products through other e-tailers like Snapdeal and Amazon as well as physical outlets such as Airtel stores.