Confident of hitting half-a-million sales mark in just a week's time, Motorola Mobility launched the cheapest Android KitKat powered smartphone, Moto E in the Indian market on Tuesday.
It launched the Moto G in February, followed by Moto X a month later, exclusively with online retail major FlipKart. “We have seen tremendous response for Moto G and Moto E and we are confident of crossing the half million units sales mark in the next few days. Moto E, our latest launch, will further fuel the growth that we have seen in Indian market,” said Motorola Mobility India General Manager Amit Boni .
Moto E blends perfectly with needs of Indian users, who are looking to switch from feature phones to smartphones and those who have switched to smartphones but have not had a great experience, he added.
“Of the total sales so far, Moto G (which is currently retailing for Rs 13,999 for 16GB) comprises a major chunk of the sales in volume terms. We expect the sales to only grow further with Moto E, which we believe is a terrific phone for the Indian market,” FlipKart VP (Retail) Michael Adnani said.
Moto E is powered by the latest Android KitKat operating system, 1.2 Ghz dual-core with 1GB RAM and 4GB internal memory (expandable upto 32 GB). With a 1,980 mAh battery, the dual- SIM device has a 5MP rear camera. The handset, which has been simultaneously launched in the UK, competes directly with handsets from homegrown players like Micromax and Karbonn in India.