Moto, the made in UAE energy drink, has been launched across India en route to a committed growth strategy to complete the availability of the product across 33 countries to date. Moto is a unique beverage product that combines all the elements that create an energy drink that delivers great taste and a simple, yet, astonishing look and feel.
Moto is made up of the highest quality of ingredients available for the category using the best food engineering techniques. The level of success versus the short amount of time that Moto has been introduced to the global market, has been due to a combination of a finely tuned product, backed-up with a strong marketing communications strategy that advocates adopting a positive energy and a positive lifestyle, with a positive outlook on the sports sector.
The UAE is a country of a great value to the world and by adopting the positive strategy of the country, is an added value to any brand born from the region.
Moto is owned by Foodco Food Trading company, focused on distributing food and beverage products across a wide variety of international markets. The firm is owned by Sheikh Nahyan bin Hamdan bin Mohammed Al Nahyan, chairman of Total Support Holding.
The launch in India represents a major milestone in the product’s ambitions, and it highlights the continued acceptability and demand for moto across the world. Moto’s ambition is to represent the UAE’s heritage, lifestyle and values to the consumer. In order to reach to the consumers of India, Moto is partnered with Aish Adventures Pvt ltd with its head office in Delhi. Moto is poised to reach out to the pan-India consumers with its widest distribution channel consisting of 20 expert and professional super stockists and 200 experienced distributors.