Country’s largest cellphone retail chain, the MobileStore has taken a step forward towards setting up one of its kind mobile lounges across the nation. Essar Group promoted, The MobileStore plans to invest heavily towards this new platform as the management feels it would help to create a unique ambience to attract more and more customers.
“Today we have 750 stores and will convert 100 stores in the lounge in the next 12 months. We have already launched 3 lounges in Pune, Connaught Place and in Noida. We also plan to open 50 new lounges,” Himanshu Chakrawati, CEO of The MobileStore in a detailed conversation with The Pioneer.
Having pointed out the company’s strategy towards expanding its dealer network, Himanshu also added how the company plans to fund its expansion plans. He said, “We plan to invest around Rs 30 -35 crores for setting up of the new lounge stores.”
With inflation so high and the festive season has begun, the MobileStore has also prepared to ease a little burden off the shoulder of potential customers. As a new policy, the company has shifted its focus towards packages deals on new launches with easy EMI options. The company plans to come out with EMI options for customers who do not own any credit cards. All this is being done to increase their customer base and also make buying of mobile phones easier.
Customers will have facilities like purchasing mobile at monthly installment spread over 5, 8, 10, 12 and 15 months at the Mobile Store lounge.
Apart from expansion, Himanshu also gave an insight towards new additions to their product line. Talking about new segments which the company plans to include other than mobile phones, he said, “Yes we are planning to add three new segments to our existing product portfolio. We plan to add tablets and other mobile accessories. Also we are focusing on adding sale of postpaid connections.” In all the next aim for the company is to be a one stop shop for mobiles, mobile products along with sim cards of all operators.