MoMAGIC Technologies on Tuesday released a report — Disrupting Mobile Ad Tech in India: delivering user experience, in which nearly 84% respondents stated a jump in their budgets for Mobile Ad spends within the spectrum of digital marketing.
“Mobile advertising in India is all set to take a quantum jump in the next two years with more and more Indians, moving to consuming content especially videos on their mobile phones. With mobile data prices in India being the lowest in the world, advertisers and marketers have changed their strategy to get quantifiable results with deep user insight,” Arun Gupta, CEO and Founder MoMAGIC Technologies said.