Microsoft aiming to expand user base with Windows 10 launch

Microsoft is planning to reach a target of one billion Windows 10 users with the launch of the latest operating system on Wednesday. The company will start rolling out Windows 10 in India and around the world with a host of new features as the longtime leader in PC software tries to lure back consumers who gave up on Windows for mobile devices.

According to Windows Business Group, Microsoft India Director, Vineet Durani, “Upgrading to Windows 10 is easy for customers running a genuine Windows 7 or Windows 8.1 PC or tablet. The update will be available for free.” For business customers, Windows 10 is available to start deploying within their work environments. Organisations that have volume licensing can upgrade to Windows 10 Enterprise and Windows 10 Education starting August 1.

“In India, more than 1500 retail stores across the country will help consumers move up to Windows 10. I am excited that many Indian and multinational partners are ready to offer a variety of Windows 10 devices,” Microsoft India Chairman Bhaskar Pramanik said at the launch in New Delhi. Being marketed as the most secure Windows ever, Windows 10 is delivered as a service and kept automatically up-to-date with innovations and security updates. Talking about gaining revenue from this launch Durani said, "We are hoping that people will like the new Windows and be encouraged to buy our products and devices. That is where the revenue would come from."In India, the company is looking at working closely with developers to making apps for the Indian market.