German luxury car maker Mercedes Benz on Thursday launched a premium sports utility vehicle Gl-Class priced at Rs77.5 lakh (ex-showroom Delhi) to strengthen its position in the Indian market.
In order to connect better with the Indian customers, the company is also using former tennis star and its global brand ambassador Boris Becker to promote its range of products.
"We are ambitious. The Mercedes brand has a lot of potential in India and the year 2013 is the year of offensive for us," Mercedes Benz India Managing Director and CEO Eberhard Kern told reporters here.