Domestic handset maker Maxx is eyeing Rs1000 crore turnover in the next fiscal and the company will be focusing more on after sales service. “We are expecting to achieve Rs1000 crore turnover by the end of next financial year and our main focus is to provide after sales service to the customers,” Maxx mobile Chairman and Managing Director Ajay Agrawal told The Pioneer, adding, “we expect to close the 2014-15 fiscal ending March this year with Rs600 crore in revenue.
The company, which also sells mobile phone accessories on Wednesday announced the launch of 15 exclusive Smartcare Centre in New Delhi, Pune, Ahmedabad, Raipur, Jaipur, Chennai, Hyderabad, and Mumbai and also plans to launch 85 more Smartcare Centre with the investment of Rs15 crore across the country in the next fiscal.
“We are also planning to set up our mobile phone production facility in April this year,” Agrawal replied when asked about for setting up mobile phone production facility in the Country. Mumbai-headquartered Maxx was the only company to have set up production facilities in Uttaranchal in 2008. It has already three manufacturing units in India, two at Haridwar and one Mumbai, for making mobile phone batteries and chargers.
The company says it has invested Rs350 crore on the Haridwar facility.The handset maker has joined hands with eCommerce sites like Amazon and Flipkart to sell its mobile phones online and will be launching four more smartphone by the end of this fiscal.
Currently, the affordable handset maker sells devices priced up to Rs7000. While a major portion of its sales (80 percent) comes from feature phones, the share of smartphones in increasing. “Smartphones are definitely growing at a massive pace. Over the next fiscal, we expect the ratio to change to 60:40, with 40 percent being smartphones,” he added.