Country's largest carmaker Maruti Suzuki India on Friday launched its premium urban compact vehicle IGNIS targeted at the millennials and priced between Rs 4.59 lakh and Rs 7.8 lakh (ex-showroom Delhi), said it is critical that the company was "alive to the present and ready for the future," retaining the positives from the past.
"We are aware that the life and priorities of our customers are fast evolving. If we have to keep pace, we must demolish traditional categories and think afresh. Just like the customer is thinking," Maruti Suzuki India Managing Director and CEO Kenichi Ayukawa said here.
He added that it's been often asked if Maruti Suzuki is shifting focus from its core segments towards premium. "My response to this question is...The challenging spirit at Maruti Suzuki. We have taken this challenge to create newer segments to fulfil the wishes of our customers," he said.