Travel portal MakeMyTrip on Monday said it has collaborated with Microsoft to use Generative AI to make travel planning accessible by introducing voice-assisted booking in Indian languages.
The new, in-platform tech stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services, will converse with the user to offer personalised travel recommendations based on their preferences, curate holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel, among others, and even help book these holiday packages, MakeMyTrip said in a statement.
"We have pioneered offerings at the intersection of e-commerce, travel and technology, and are proud to introduce a feature that breaks down the barriers of language, literacy, inability to navigate complex app environments, physical impairments, etc.