Mahindra Two Wheelers sets 20% volume target from exports

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Sounding bullish on its motorcycle business, Mahindra Two Wheelers, which is set to roll out its second 110-cc bike 'Centuro' early next month, has said it is eyeing to double exports over the next one year and is also looking at new markets overseas.

"Currently, our exports contribute less than 10 per cent. But with our product portfolio expanding, we expect this to grow to 20 per cent over the next one year," Mahindra Two Wheelers Executive Vice-President Viren Popli told the news agency.

The company, which ventured into the bike segment early this year with 110-cc Pantero, is a marginal player in the 1-million-a-month two-wheeler segment in the domestic market, where the 100-110cc segment accounts for nearly 60 per cent of the volume.

"Exports will always be a critical part of our business and we see it growing significantly going forward," he said.

The company currently exports its two-wheelers to the neighbouring Nepal, Sri lanka and Bangladesh,  and also to Cuba and Kenya.

"We are also aggressively looking at other markets like Uganada, Nigeria, Tanzania  in Africa and Brazil, Nicaragua, and Colombia  in South America, he said.

Whether the company is looking at setting up a manufacturing facility in any of these regions, Popli said, "if its is necessary and requires localisation and value addition in the local market and there is adequate volume." 

Daily Pioneer
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