Mahindra & Mahindra, part of Mahindra Group and Castrol India, an automotive and industrial lubricant manufacturing company in the country, on Tursday signed of a new strategic partnership agreement. Under the aegis of this agreement, Mahindra will endorse a range of Castrol products which include aftermarket engine oils and transmission fluids for Mahindra tractors under the brand, “Mileage Ka Master” (MKM).
The agreement was signed by Hemant Sikka, President & Chief Purchase Officer, Powerol & Spares Business, Mahindra & Mahindra Limited and Omer Dormen, Managing Director, Castrol India Limited at a ceremony held in Mumbai.
Commenting on the partnership at the signing event, Hemant Sikka President & Chief Purchase Officer, Powerol & Spares Business, Mahindra & Mahindra Limited said, “We are pleased to join hands with Castrol, the leading lubricants brand in India. Both the companies are considered market leaders in their respective sectors — having constantly delivered innovative and pioneering technology to provide unique and differentiated offerings to customers and consumers. We look forward to partnering with Castrol and benefitting from their strong reputation, high quality products and wide-spread distribution network pan India through its over 1 lakh strong retail outlets. Objective is to capture unmet need of customers to use recommended fluids by OEMs”.