Mahindra plans 6 new tractor, unveils in 3 yrs

Homegrown auto major Mahindra & Mahindra plans to launch six new tractors in the next three years, three each under its Mahindra and Swaraj brands. Expecting good monsoon this year, the company is optimistic about the overall tractor sales in the country to grow about 5 per cent and is banking on new introductions to rev up sales.

“We had launched 'Arjun Novo' (under the Mahindra brand) last year which is doing very well but it is in a very small segment.  Towards the end of the financial year, we will be launching the 'Dhruv' in the volume segment and one more product which we will launch sometime in FY17,” Mahindra & Mahindra Executive Director Pawan Goenka told PTI.

Elaborating on the overall tractor launch plans of the company he said: “New product wise, basically it is one new product each year for the next three years on the Mahindra side. I think a similar one on the Swaraj side too.” A new introduction under the Swaraj range in coming up soon, he said. Under the Mahindra range of tractors, M&M sells models such as Yuvraj, Arjun, Bhoomiputra, Sarpanch and Shaan at a horse power range of 15 HP to over 50 HP. While under the Swaraj badge, which it acquired from Punjab Tractors in 2007, the company sells models with horse power ranging from less than 30 HP to over 50 HP.

Goenka said the shift towards higher powered tractors in the domestic market is happening at a very slow pace against the expectations set earlier.