Bullish to expand its presence in the Indian smartphone market, M-Tech mobile manufacturer launched a new Smartphone 'Jazbaa' in association with the movie 'Jazbaa'. The device was launched in a promotional event of the movie held at Hotel Taj Palace, New Delhi on Tuesday.
The star cast of the movie Aishwarya Rai, Irfan Khan and Director Sanjay Gupta were also spotted at the event. The stars of the Jazbaa film along with M-tech mobile's MD and Co-Founder Vivek Agarwal and Co-Founder Goutam Jain, unveiled the Smartphone.
Speaking at the launch Director of the movie Sanjay Gupta said, “I'm so proud and happy that M-Tech has launched the Jazbaa mobile. It breaks the conventional norm of current film marketing campaigns by not doing just a vanilla co-branded campaign.”