Italian super-luxury sports car maker lamborghini plans to sell 20 cars this year, which could be increased to 30-40 units in some years’ time.
“We plan to sell over 20 cars in the country. The company sold 17 cars in 2012, while 15 vehicles were sold in 2011,” said Automobili lamborghini SpA President and CEO Stephen Winkelmann.
“The high net worth individuals, who are our target customers, are fast growing in India. In the coming years, we expect our sales here to be about 30-40 units a year,” he added.
lamborghini sells two models in India — Gallardo and Aventador, which are priced between Rs 2.8 crore and Rs 6.30 crore (ex-showroom Delhi).
“India can do much better. But there are challenges on infrastructure and taxation fronts but I have high hopes on major customers, who are first generation entrepreneurs aged 30-40 years and second generation businessmen,” he said.
“This is an opportunity we see for our future. And we hope that sooner or later, in terms of taxation, in terms of infrastructure, this is going to be easier to market, and then you have the opportunity to grow in numbers,”he added.
The company on Monday inaugurated its second dealership in the country with lamborghini New Delhi, which is one of the largest in South East Asia. lamborghini plans to add a third dealership in Bangalore.
“At present, we are in discussion for a third dealership. Bangalore is the city where we intend to open,” he informed.Talking about global sales target this year, he said, “We will sell more than 2,000 units this year.”
“China was the fastest growing market for the company as we have sold more than 200 units last year, but it is slowing a bit now. But, the biggest respite is from the US market, which is coming back to its pre-crisis level and also Europe is getting better,” he added.