Water Purifier company Kent Ro is planning to expand it reach in international market in the financial year 2014-15. The company is already exporting to neighbourhood countries such as Bangladesh, Nepal, Iraq, Bhutan, Dubai, Srilanka and Afghanistan.
“We are already in international market but in FY15, we will expand our reach to African countries,” Kent Ro Chairman Mahesh Gupta told The Pioneer. He said “right now company is getting 5 per cent of its revenues by exports but we expect it to grow in FY 15.” On revenues Gupta said “We hope to close at Rs 600 crore this fiscal and for the next fiscal we expecting to touch Rs 800 crore.”
Currently company sell over 20 models of purifiers. It also sells premium range of water purifiers under the brand name Electrolux. Kent RO Systems has brand licensing agreement with the Swedish home appliances major. “We have recently acquired land in Noida and will start work there. We will look at setting up a new manufacturing facility with an investment of IJ100 crore in the next two years,” he added.
The company has been alloted required land for its third manufacturing unit and construction would commence soon. Presently, Kent RO has two manufacturing units at Roorkee in Uttarakhand, having capacity to roll out 500,000 water purifiers. Kent RO also started ‘Save Water’ campaign on the World Water Day.