To garner 5 per cent market share in the Air Condition market, Kenstar the home appliances maker on Thursday announced it's forayed into the air condition segment by launching a line up of split models."We are aiming to have five per cent share this year with our competitive pricing. It would be around Rs 500 crore in sales," said Kenstar President Rahul Sethi, adding that the company was primarily targeting the youth segment.
The new Kenstar AC range consists of 4 models in Split AC category. All ACs are compliant with BEE Star ratings and fall between an impressive 3 to 5 star ratings. The 1.5 tonne 5 star Kenstar AC is available at an unbelievable price of Rs25,990. This would be exclusively sold through e-Commerce firm Amazon.
"There are four more products we will launch in this year," Sethi replied to The Pioneer when asked about the product line up for this year, adding that "We find it to be the right time to foray into this category. Initially, the Kenstar range of AC would be available only in top 20 cities of the country including metros and some other developed markets.
"We are targeting 20 cities initially which almost contribute 70 per cent sales in this segment. We would add other places later on," he added.Kenstar AC addresses both health and lifestyle requirements of the customers. While the Turbo Mode feature is claimed to ensure instant cooling, the Silver Ion and Anti Bacterial filters will purify the air circulated inside the house for a clean, fresh air.
last year, the total estimated size of the AC market was 3.3 million units and it is expected to be around 4 million units this year.