Indians are spending more time on their smartphones than ever before with data usage growing at a quick pace, a new study has found.
According to a study by Ericsson Consumerlab, Indians are checked their handsets 77 times a day on average. Overall, Indians spend more than three hours every day using their smartphones with a third of the total time spent on apps.Also, there has been a 63 per cent increase in app usage in the past two years, the study added.
Seventy-six per cent of existing mobile broadband users (respondents) said they are willing to pay more for guaranteed better mobile data experience."India has higher smartphone usage compared to even the US, where the average is 132 minutes (2 hours 12 minutes). In some of the Asian countries, it ranges between 40-50 minutes," Ericsson India Vice President (Strategy and Marketing) Ajay Gupta told reporters here.
The study found respondents saying they checked their phones 77 times a day on an average, with about 26 per cent saying they do so more than 100 times a day."Smartphone usage is now no longer limited to just social media and chat apps. People are using mobile apps like WhatsApp and WeChat for business purposes, while many working professionals said they shop online using smartphones even while at work," he said.
The Ericsson Consumer lab study was conducted among 4,000 smartphone users across 18 urban cities in India.Video consumption on mobile devices is on the rise, with