Polaris India, which sells the luxury American bike brand Indian Motorcycle, aims to clock 50 per cent growth in sales this year and corner 15 per cent market share in the 1,200cc-plus segment, apart from doubling the sales network.
The company sells six models of these super-luxury bikes -Indian Roadmaster, Chief, Scout, Chieftain, Chief Dark Horse and the Chief Vintage, with a price tag of `13.8 lakh to `38 lakh (ex-showroom, Delhi) in the domestic market since May 2011. The 1,000-unit per annum domestic super premium bikes market is dominated by the American Harley Davison, the Japanese Honda and Yamaha and Suzuki, and also the European brand Triumph.
“Currently, we enjoy 10 per cent of the 1,000 units per annum super premium bikes in the 1,200-cc category. We have set a target of growing our sales by 50 per cent this year and the market share to 15 per cent from the present 10 per cent,” Polaris India Managing Director Pankaj Dubey told PTI during the ongoing Auto Expo in Greater Noida near here.
He also said the company will be doubling its showrooms from the present six dealers in cities like Gurgaon (its first showroom), Ahmedabad, Mumbai, Chennai, Hyderabad and Bangalore.