Indian FMCG industry recorded a 36.9 per cent value-based growth in April-June 2021, the quarter hit by the second wave of the pandemic, over the corresponding period a year ago, data analytics firm Nielsen has said.
However, when compared with this year's January-March quarter, the industry saw a 2 per cent drop, it added.
E-commerce grew in the double-digit in the April-June quarter and traditional trade channels like grocers and chemists remained buoyant in the quarter, according to FMCG Snapshot released by NielsenIQ's Retail Intelligence team.
Indian FMCG firms were largely immune to the second wave of the Covid pandemic, the report said.
In the comparative April-June quarter last year, the market faced a nationwide lockdown imposed by the government to tackle the spread of Covid-19 and then subsequent easing of restrictions happened in phases.
According to the report, during April-June of 2021, "rural markets continued growth buoyancy with strong tailwinds on the back of good monsoon and affirmative actions from the government. The metropolitan (top 52) cities also saw a significantly lesser impact in wave two, as compared to what was witnessed in the COVID-19 wave last year."