Technology giant Samsung has been de-throned as top tablet vendor in the Indian market by domestic firm iBall, according to global research firm IDC. Mumbai-based iBall has overtaken Samsung in the Indian tablet market with 15.6 per cent share in the October-December quarter, which saw total shipments of 0.96 million units, according to IDC's latest quarterly estimates.
Samsung saw its share declining to 12.9 per cent in the October-December quarter, 2014, from 22.2 per cent in the third quarter of 2014. "iBall rapidly climbed up its way to the number 1 spot in this quarter. From a 4.5 per cent share in Q4 2013, the brand has more than tripled its share in Q4 2014," IDC said in a statement.
IBall had a 10.6 per cent share in July-September, 2014, and ranked third after Samsung and Micromax. Its growth is backed by low-cost products, targeted at consumers looking to own entry-level form factors, it added. "The brand is actively engaged in expanding its retail presence as w ll as geographical reach local tablet vendors are posing stiff competition to Samsung at retail counters," IDC said.