The Pioneer is a media partner in the campaign
India’s second-largest carmaker has just introduced the latest iteration of their ‘Be The Better Guy’ road safety awareness campaign. The campaign has several major pillars around the theme of following road safety rules and regulations. Among the issues covered are to not overspeed, no usage of mobile phones while driving, not driving under the influence and pedestrian safety among others. With the Coronavirus pandemic this year, the company is also looking at other aspects of overall safety such as proper hygiene and mask usage.
SS Kim, Managing Director, Hyundai India said, “Realising our vision of ‘Progress for Humanity’ we are committed towards curating unique social messages that instil Road Safety habits amongst individuals. Since 2016, the #BeTheBetterGuy campaign has become instrumental in generating the much-needed impetus towards Road Safety. In the New Normal where preference for personal mobility has gained more importance, it becomes even more important to sensitize the millennial generation about road safety”.
The Pioneer is one of Hyundai India’s partners in increasing awareness among Indian road users.
India has the highest levels of road fatalities in the world, and in 2019 over 150,000 people died on Indian roads according to official estimates. Enhancing road safety should be the priority of every carmaker and every Indian, and every Indian should ‘Be The Better Guy’ on the road.