Realty portal Housing.Com will invest Rs 40 crore in one year on a TV and digital advertising campaign, as it seeks to increase user base at its platform and simplify buy-sale and renting journey of consumers.
"We have launched our new ad campaign that captures the ethos on which Housing.Com has been built -- to facilitate the search and discovery for everyone till they find their perfect home," said Dhruv Agarwala, Group CEO, Housing.Com, PropTiger.Com and Makaan.Com.
Housing.Com seeks to provide consumers maximum options so that they don't have to settle for anything less than perfect, he added.
The company would invest about Rs 40 crore on this campaign over the next 12 months, Agarwala said. The ad campaign will be run on TV, digital and OTT platforms, Housing.Com said, adding that the target is to reach over 100 million impressions. Australian proptech firm REA Group, which owns three portals in India including Housing.Com, has invested nearly 300 million Australian dollars in the country in the last five years.