Getting pretty aggressive on Indian market, Honda Motorcycle & Scooter India (HMSI) plans to launch 15 new models in 2015 as against earlier announced plans to launch a mix of 10 refreshed and new products in 2015. “We will be bigger with new manufacturing capabilities and aggressively growing network in the hinterlands, better at customer satisfaction and bolder with our introduction of ever highest 15 new models in just one year,” said HMSI President & CEO Keita Muramatsu .
“With India contribution reaching 25 per cent of global Honda motorcycle sales this year; India is and will remain Honda’s priority market globally. However, I consider 50 lakh units to be the turning point of Honda in India. In FY 2015-16, Honda is taking the next leap of business expansion,” he added. HMSI on Wednesday launched 5 new products which included new version of Activa— Activa 3G at a price of Rs 48, 852, new CB Shine and refreshed edition of models— Dream Yuga, Dream Neo and moto scooter Honda Dio.
“Our customers can look forward to exciting launched from Honda as we are still to come with nine models in the next eleven months,” added Muramatsu. HMSI has sold a total of 36,92,374 units in the April-January period of this fiscal, as against 30,01,414 units in year-ago period. HMSI Vice President – Sales and Marketing Yadvinder S Guleria said in the ongoing fiscal the company is targetting a total sales of 45 lakh units.
“Once our fourth factory (in Gujarat) comes up in January 2016, we will eventually cross the 50 lakh mark,” he said while declining to put a timeline to achieve the target. “The aim is to consistently sell four lakh two-wheelers a month and once we do that we can chase bigger targets,” Guleria added.