Hero MotoCorp, India’s largest two-wheeler maker, is looking to start selling bikes in the US next year, hoping to create a niche market for its products. The company, which entered as many as 18 global markets in the past one-and-a-half years, is confident that its motorcycles will be accepted well in the US.
“For the developed western markets (US) currently, we are not that much focused on bigger motorcycles. Right now, what we are looking at is taking some of our current products and try creating a niche market,” Hero MotoCorp Managing Director and Chief Executive Officer Pawan Munjal said here.
Asked about the US launch, he said: “It would be in the calendar year 2015 and marketing of the products would be done through Erik Buell Racing (EBR).”
EBR, in which Hero MotoCorp has a 49.2 per cent stake, has started appointing distributors in the US. EBR makes high-performance motorcycles for sport bike enthusiasts. “I do believe there would be possibilities in cities (in the US) for us to create niche market for our products,” he said.