France- based Groupe SEB on Wednesday saidit will invest Rs 100 crore in India over the next three years and introduce its leading international brands in 2016.
Groupe SEB had fully acquired Maharaja Whiteline in April this year from its promoter Harish Kumar and his family and now it is planning to launch its leading global brands like Krups, Moulinex, Rowenta and Tefal in India in 2016."The international brand which we would be launching would serve the top 'A' class market.
They would be adapted to the local needs in terms of features and costs," saidGroupe SEB India VP - Operations Calogero Franchina Groupe Seb India will retain Maharaja Whiteline as a brand to cater the tier II, III and IV markets, he added."This year we would grow by 80 per cent and expect 100 per cent growth in 2015 and 2016 and would touch Rs 1,000 crore by the end of 2017,”said Goupe SEB India CEO Sunil Wadhwa.