Aditya Birla Group controlled Grasim Industries has drawn up capex plan of Rs150 crore for product development, R&D and business development for its new fabric brand liva in next fiscal. “We are looking at spending around Rs150 crore for product and application development, R&D and business development for liva- a fibre brand launched earlier this year to target retail customers”, Grasim Industries Managing Director KK Maheshwari told PTI here.
The usage of viscose staple fibre (VSF) is already catching up among domestic processors with VSF-made winter collection expected to go up from 20 lakh garments this year to about 50 lakh garments next winter season, Maheshwari said.
The Aditya Birla group company has enhanced its VSF production capacity in March from 1,20,000 tonnes per annum to 5,00,000 tpa with the completion of the last phase of its greenfield project at Vilayat in Gujarat.