The Centre on Wednesday said it is drafting a policy on the direct-selling industry to address the concerns of consumers and strengthen the credibility of the sector that is providing huge employment opportunity.The industry sells various consumer products directly to customers rather than via retail shops.
“We support the Direct Selling Industry. At the present moment, we are drafting a new consumer policy that would encompass new market practices,” Consumer Affairs Secretary Pankaj Agarwala said at a FICCI event here.New market practices like money back guarantee, cooling off period and return policies would be incorporated in the policy to strengthen the credibility of this market, he said.Agarwala said it was necessary to adapt best marketing practices in the integrated global market.