Goodricke Gr acquires tea division of Godfrey Phillips

Published on: 

Tea producer Goodricke Group limited has acquired the tea division of Godfrey Phillips limited for a realisation of Rs 20 cr with a view to scale up its packet tea business.  The deal would give Goodricke rights on the trademarks, titles and brands associated with the tea business of Godfrey Philips. Godfrey Philips is one the leading tobacco manufacturers in India, company said. The MD and CEO of Goodricke Group, AN Singh, said the newly acquired brands, such as Tea City, SC Gold, Symphony, Samovar, SC Premium, Super Cup, Rangoli and Utsav, would help Goodricke deliver on its plan of promoting tea culture across India through its packaged tea division.  “With the acquisition of these brands, the size of the packet tea business will increase from 25% to 33% and is expected to bring in revenue of  Rs 00 cr,” Singh told PTI Goodricke is presently managing a business of 9 mn kilograms of packet tea through the FMCG route. It hopes to sustain 14 mn kilograms after acquiring the Godfrey Phillips brands.      

Daily Pioneer
dailypioneer.com