(PTI): Gold prices on Friday fell by Rs 140 to Rs 35,730 per 10 grams in the bullion market here due to lacklustre demand from jewellers, according to the All India Sarafa Association. Silver also declined by Rs 150 to Rs 42,150 per kg due to reduced offtake by industrial units and coin makers. Globally, spot gold was trading marginally up at $1,418.80 an ounce in New York.