Godrej NB's rejigs strategy; targets Rs 1k-cr sales by 2020

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Godrej Nature’s Basket (GNB) announced it will undergo a strategic transformation to grow its revenues by three times, to reach Rs 1000 crore by 2020. Calling it ‘GNB Refresh 2020’, the strategy outlines a clear roadmap for the business to become country’s “freshest and finest premium neighbourhood store,” company’s Managing Director, Avani Davda revealed here on Wednesday.

“We remain excited about the future and are targetting a thoughtful expansion that entails 3-times growth by FY-20. We will also double our store count from the current 35 stores, penetrating deeper in the western and southern regions nurturing inhouse brands,” Davda said here. GNB’s transformation journey entails consolidation and sustainable profitable growth that will materialise over the next 3 to 5 years, she added.  

Daily Pioneer
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