Auto major Ford India on Tuesday said it has received 30,000 bookings for its newly launched sports utility vehicle (SUV) 'EcoSport' within 17 days of the launch of the vehicle.
“Indian consumers have recognised the compelling value proposition the all-new Ford EcoSport offers them, resulting in the SUV attracting over 30,000 bookings in just 17 days of its launch,” the company said in a statement. It said the company is working on optimising deliveries and reducing the waiting time for the delivery.
“We had high expectations of the Ford EcoSport and the unabated response post the launch has been truly gratifying,” said Ford India President and MD Joginder Singh. He added the Ford India team is working closely with the suppliers at its Chennai facility to enhance output of the EcoSport to reduce the waiting period.
EcoSport was launched on June 26 with its entry-level variant priced at Rs 5.59 lakh (ex-showroom, New Delhi).