Flipkart Wholesale, digital B2B (business-to-business) marketplace unit of Walmart-owned Flipkart Group, on Wednesday said it has started operations in three Indian cities and will connect local manufacturers with retailers.
The move will allow the company to compete more aggressively against rivals like Udaan and Amazon, which operate wholesale business in the country.
“We are starting with fashion (including apparel, footwear and accessories) in Gurugram, Delhi and Bengaluru, and we will expand to 20 more cities by year-end and in categories such as home and kitchen, and grocery,” Flipkart Wholesale Senior Vice President and Head Adarsh Menon told PTI.
He added that Flipkart Wholesale is a one-stop solution for the retail ecosystem that will offer Indian businesses a wide selection of products at significant value, powered by technology.
The aim is to help kiranas grow their business using technology, Menon said.
In July, the Flipkart Group had announced launch of Flipkart Wholesale and acquisition of 100 per cent interest in Walmart India that operated the ‘Best Price cash-and-carry’ business.
Menon said the ‘Best Price cash-and-carry’ outlets, which support more than 1.5 million members, including kiranas and other MSMEs, continue to operate separately.