E-retail giant Flipkart on Wednesday said it will focus on personalised offering by using backend data intelligently to give best shopping experience to customers. The e-commerce major claims it has a customer base of 45 million. The company will also focus on automating its supply chain to reduce shipment time and increase accuracy to ensure zero customer complaint.
“We want to use data smartly and intelligently at our backend for personalisation in customer offerings, service offering, supply chain offerings. We have regular customer base of 45 million. We will use technology.
We will look at buying behaviour and preferences of customers and then personalized our offerings. If we use data, which is available with us, intelligently, we will be able to give best shopping experience to customers,” Company's VP, Business Development, Adarsh K Menon said on Wednesday.
Menon said that the company was focusing on automating supply chain to increase accuracy and drive greater speed. Asked about some reports of customers complaining about not getting products what they ordered, he said, “If you look at our daily or monthly scale, it is very big. But mistakes do happen but it is minority, it will be very small. But the idea is it should not be there,” he said.