E-commerce giant Flipkart on Monday came out with a new brand licensing initiative to ease the process for international brands entering India and offering consumers more authentic and branded merchandise.
In ‘a first of its kind’ arrangement in the industry, Flipkart has tied up with Viacom 18 for the licensing of three large brands Teenage Mutant Ninja Turtles, Spongebob Squarepants and Peanuts for sellers.
Global brands are constantly looking to partner with the most competent manufacturers across categories, and Flipkart wants to become the licensing platform that connects these brands to the most deserving sellers in India, it said.
The brands' ‘core pain points’ like fakes and lack of transparency on retail sales can be addressed effectively through Flipkart's ‘superior analytics system and the tight control" it keeps on product quality, the company said.