Flipkart’s independent value-driven platform, 2GUD on Friday launched 2GUD Local to connect popular offline retailers scattered across the country with online shoppers.The new format aims to enable local stores - single brand or multi-brand stores and other shopping destinations - and retailers to expand their digital footprint to connect more effectively with their consumers.2GUD Local will showcase the best of these stores through long-format videos coupled with engaging narratives, Flipkart said.The platform will further assist these stores in creating their digital footprint including cataloguing support, consumer fulfilment, advertising and marketing.It will provide them with an additional channel for sales and access to new geographies for consumer acquisition, Flipkart said, adding that 2GUD Local is kicking-off its efforts to digitise offline brands with KLM Fashion Mall in Bengaluru.