Government is looking at using the social media platforms, including Facebook and Twitter, in a big-way to generate interest in its disinvestment programme among investors, high networth individuals and opinion makers.The Department of Disinvestment in the Finance Ministry will hire an advertising or public relation agency for the purpose. DoD said the agency will carry out advertising/PR work for sale of Government holdings in state-owned firms through market instruments like, IPOs, FPOs and OFSs.