Fiat Group Automobiles India Private limited (FGAIPl) on Wednesday announced the end of the distribution agreement with the Tata Motors meaning FGAIPl will now independently control all commercial activities which includes marketing, sales, distribution and after sales services of FIAT vehicles in India.
Speaking on the development, Enrico Atanasio, Director - FGAIPl, said, “The objective behind establishing a National Sales Company (NSC) in FGAIPl is to consolidate our position as a key automobile player in the Indian car market. We have identified key personnel and roped them in for important leadership roles in order to accelerate our growth plans. Our long term product strategy is in place and which puts us in a strong position to capture market share in one of the most important automobile markets in the world. I am fairly confident that we can build on this early momentum and allign all our activities to achieve our short term and long term objectives.”
FGAIPl has recently launched its new website (http://www.fiat-india.com/) a highly interactive and engaging site designed to further enhance FIAT’s digital footprint. The website is directly connected to the dealer management system to provide quick feedback to customer queries. It also incorporates an ownership section that provides maintenance tips, warranty information, latest offers on FIAT products, a servicing schedule and training information provided to technicians.