After making billions connect socially on its network, Facebook is testing a new feature designed to let users buy products directly from ads and posts on its news feed.
“With this feature, people on desktop or mobile can click the ‘Buy’ call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” the post reads.
In an image of what this feature looks like, a ‘Buy’ button sits in the bottom right corner of the ads that users normally see as they scroll through their Facebook news feeds.
This feature is currently in its test phase, so it is being used only for a few small and mid-size businesses in the US. The “Buy” option will be available for specific products on Facebook’s site and mobile app starting Thursday.
The announcement came Thursday on the company’s ‘Facebook for Business’ blog, a resource for businesses that use Facebook to market their products. Facebook has previously tried to enable purchasing on its site, but with little success, reports say.