The world’s largest social networking site Facebook is in the process of monetising its business in India, Chief Operating Officer Sheryl Sandberg said today. India has the second-largest user base for Facebook, after the US.
“We have invested heavily i India. India is one of the big bets for us. We are in the process of monetising here,” she told reporters. Sandberg did not disclose details.
“India is our second-largest market and it has a lot of potential. US is our largest market, but in terms of people on our network, there is a huge opportunity for us,” she said. Globally, Facebook has more than 1.2 billion users.
She added that about 900,000 SMBs have pages on Facebook on which they can advertise and reach out to potential customers. These pages appear in news feeds of users, which the company claims are “personalised”.
“Some percentage of these SMBs are paying for the page product. This explains lot of growth here. Business here contributes globally,” she said.
Sandberg added that the company wants to “enable commerce” -- help small and medium businesses to find customers and expand their business, in turn helping Facebook grow. Facebook has set up one of its four global operations centres in India, the others being in Dublin, Austin and California.