Tata Motors plans to bring in new products, expand existing model lineups as it aims to retain dominant position in the SUV segment amid increasing competition from competing brands, according to a senior company official.
The auto major, which currently sells models like Punch, Nexon, Harrier and Safari, also plans to bring in additional trims and variants with feature enhancements in order to cater to the evolving customer requirements.
"We plan to further expand the SUV space by adding new nameplates/variants at regular intervals and expanding our consumer base. We plan on retaining the leading SUV brand position in India," Tata Motors Passenger Vehicles Vice President (Sales, Marketing and Customer Care) Rajan Amba told PTI in an interaction.
Currently, the company has a strong presence in the SUV space with Punch, Nexon, Harrier and the new flagship Safari doing well in their respective segments, he noted.
The company aims to further strengthen its product portfolio in terms of competitiveness, and a comprehensive set of powertrain and technology options, Amba said.
Besides, the company plans to continue to differentiate on design, safety and driving pleasure, keeping the customer excited in its products, he added. With these interventions, the automaker plans to sell more SUVs this fiscal as compared with 2.22 lakh units it dispatched in FY21, he noted.
The overall SUV product contribution to Tata Motors' sales in April-June quarter this fiscal stood at 67 per cent, higher than the industry penetration of 40 per cent, Amba said.