US tech titan Apple on Thursday said it is keen on offering online and in-store experiences to Indian users at par with its global standards and aims to open its maiden retail store in India.
The comments come after the government on Wednesday eased the FDI norms for single-brand retail, offering more flexibility on local sourcing norms. It also did away a provision that required companies to mandatorily set up a brick-and-mortar store before getting into online retail trading.
Welcoming the move, Apple in an e-mail statement said it looks forward to “one day welcoming customers to India’s first Apple retail store”. Apple, which competes with companies such as OnePlus and Samsung in the premium smartphone category, did not specify the timeline for its plans.
“We love our customers in India and we’re eager to serve them online and in-store with the same experience and care that Apple customers around the world enjoy... It will take us some time to get our plans underway and we’ll have more to announce at a future date,” the statement added.