E-commerce platforms are expected to potentially clock over USD 9 billion gross GMV (Gross Merchandise Value) during the festive season this year as against USD 7.4 billion last year - a growth of 23 per cent, consulting firm RedSeer said on Thursday.
For the full year, the overall online gross GMV is expected to touch $49-52 billion, which is around 37 per cent higher than last year (USD 38.2 billion), primarily driven by strong consumer funnel expansion and the high adoption of online shopping post-Covid across the categories, RedSeer said in its eCommerce Festive Season Report.