Indian Direct Selling Association (IDSA) in association with PHD Chamber of Commerce and Industry released Annual Survey Report 2012-13 on the Indian Direct Selling Industry in New Delhi as per which Indian direct selling industry grew by 12.2 per cent in 2012-13 financial year to reach Rs 7,164 crore. While turnover from the northern region increased by 7 per cent to touch 27 per cent, in south it declined by 8 per cent to touch 30 per cent during period.