Coca-Cola India, one of the country’s leading beverage companies, has collaborated with Vodafone Idea Business Services, the enterprise arm of Vodafone Idea Limited, the largest telecommunications service provider in India and eBest IoT, to introduce state-of-the-art Connected Coolers across the country. The IoT enabled fleet of Connected Coolers will enable Coca-Cola to understand consumer behaviour and use the insights to enhance consumer experience.