Japanese electronics firm Casio has roped in singer and music director A R Rahman as brand ambassador for its electronic musical instruments division.
Association with Rahman will help it develop market and change its image as a high quality keyboard maker, Casio India, a 100 per cent subsidiary of the JPY 6 billion consumer electronics giant Casio Computer said in a statement.
Casio India Vice President Kulbhushan Seth said, “The overall market size in India for keyboards is small and is growing at a slow pace. The key objective of bringing A R Rahman on board is to contribute to music by developing the market."