Online photography company Canvera, on Thursday, announced its partnership with IT giant HP and unveiled its much awaited #yougraphy range providing consumers with an unconventional photo printing mechanism.
The Bangalore-based company also released numerous products ranging from canvases and posters to calendars and sharebooks imparting consumers with various mediums to print their photographs.
The photography range, which enables customers to use their personal pictures and convert them into high quality photo prints, comes as a constructive opportunity for people looking to transform digital images into ingenious printed products.
“The idea to launch this range is to help people transform their great pictures into beautiful memories, instead of keeping these photos in their hard disk or leaving them on the phone’s memory card. Yougraphy has some exciting and quirky collections of offerings that are sure to beautify your home or workplace,” said Mr. Ranjit Yadav, Managing Director, Canvera, adding that the aim behind the launch is to directly connect with the purchasers through an easy and interactive photo printing apparatus.
The photo variety, which uses HP’s flagship ‘Indigo Digital Press technology’, claims to impart customers with non-tearable and weather/water proof printing to maintain its longetivity.
The move is seen as a strategic plan by Canvera to expand its personalized photo printing business in India through utilizing HP’s core printing technology.
“HP strives for consumer satisfaction by providing them with something more than just a product. We are happy to join hands with Canvera for the launch of Yougraphy which provides customers unique options to preserve their memories,” said Mr. Puneet Chadha ,Director Marketing-Graphics Solutions Business, Asia Pacific Japan, HP Inc.